The Story Shapers

    We make brands impossible to ignore.

    We combine editorial thinking, brand strategy and growth marketing to build brands that people remember, recommend and return to.

    Brands we worked with →
    Art FervourLBBHeadoutSOCIALSingapore Tourism BoardCoca-ColaCadbury'sHeinzGoogle Pixel
    Art FervourLBBHeadoutSOCIALSingapore Tourism BoardCoca-ColaCadbury'sHeinzGoogle Pixel
    Art FervourLBBHeadoutSOCIALSingapore Tourism BoardCoca-ColaCadbury'sHeinzGoogle Pixel
    THE PROBLEM

    Great businesses fail for surprisingly boring reasons.

    These are the patterns we see again and again.

    01

    Marketing becomes louder instead of smarter.

    02

    Content becomes a checklist instead of a growth engine.

    03

    Customers remember the category, not your brand.

    04

    Every campaign starts from scratch because there’s no narrative holding it together.

    WHAT WE DO

    What changes when we show up.

    We fix positioning, messaging, content, and campaigns. And build the systems to keep them running.

    We start with what the brand actually stands for.

    Before campaigns or content, we get the story straight.

    SOCIAL had 55+ outlets and no consistent answer for what held them together. We found it. Everything else followed.

    You work with us directly. No handoffs.

    The person you speak to is the person working on your brand.

    At Art Fervour, we were embedded for 90 days. The founder went from making every marketing call to only weighing in on what mattered.

    We build systems that run after we leave.

    Playbooks, workflows, editorial systems. Not a deck.

    At Little Black Book, we built the editorial foundation they still run on across every city.

    We make what you're already doing work harder.

    We look at what exists and make it work harder for your brand.

    Kelly & Crew went from just another pet sitting service to the name pet parents actually recommend.

    The Shapers

    You'll never wonder who's actually working on your brand.

    We've owned revenue targets, built teams, and fixed broken brand systems inside fast-scaling companies. We know what it takes to execute, not just advise.

    DRAG OR CLICK A CARD
    Fatema Hanif

    Fatema Hanif

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    Shaili Contractor

    Shaili Contractor

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    Aakanksha Singh Devi

    Aakanksha Singh Devi

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    Services

    How we work with you.

    Every brand arrives with different questions. The starting point is always the same.

    01

    Shape your story

    Market & category researchProduct-market fit narrative Go-to-market strategy Brand voice & messaging document Content strategy Social starter kit
    02

    Scale your story

    Multi-channel content SEO/AEO content & strategyPerformance marketingSocial media marketing Customer retention marketingContent operations
    03

    Sharpen your story

    Brand strategy auditContent strategy audit Repositioning strategy Digital PR Brand partnershipsBrand retrospective
    Let's Talk

    Not sure where to start?

    Tell us where things feel off. We'll tell you what we see and where to begin.