I build how content works.
Then I make it scale.
Content strategy, editorial operations, and brand positioning. 17 years of experience across journalism, discovery platforms, travel, e-commerce, SEO, product content and building systems — from early ambiguity to product–market fit, and into sustained momentum across cities.
Selected work.
"Aakanksha brings the rare mix of editorial judgment, strategic clarity, and operational systems thinking. She can zoom into a sentence and zoom out to build the structure that makes an entire content engine run better."
"Aakanksha doesn't just create content; she builds the operating system behind it. She turns ambiguity into structure and content into something that scales without losing quality."
Beyond the work.
I climb mountains. I run. I try (with varying success) to stay fit – mostly so I can justify demolishing a family pack of momos meant for five people. I travel often, hoard sunglasses and shoes like it's a personality trait, and take my coffee very seriously. Desserts won't win me over. Spicy hot chips absolutely will.
I'm deeply invested in sport – football, Formula One, tennis, basketball, anything competitive – with the full and slightly delusional confidence that I could coach better on most days.
I rewatch Peaky Blinders, binge crime shows, read fantasy fiction, and, if given the option, would quite happily be Doctor Who.
Work with me.
Four ways in. Pick the one that fits.
Coffee Chat
A quick conversation to discuss your content, brand, or challenge.
Start here →Brand Audit Call
Review your content, positioning, and gaps with clear next steps.
Book this call →Strategy Sprint
Solve a specific content or brand problem in a structured sprint.
Tell me the problem →Fractional Partnership
Ongoing strategic content and brand support.
Start a conversation →