We shape stories. The Story Shapers is a senior-led marketing collective.

    We are a full-service, senior-led marketing collective that helps ambitious companies shape brand strategy, positioning, content and go-to-market stories that genuinely land.

    A core belief

    Most marketing problems aren't just execution problems.

    They are primarily story problems.

    The Shapers

    We've built teams and fixed broken brand systems from inside fast-scaling companies. But we are storytellers first.

    Fatema Hanif
    01 / 03

    Fatema Hanif

    Positioning, go-to-market, creator programs and multi-market expansion. Builds marketing functions from scratch and makes brand strategy and business reality point the same way.

    Has done it forHeadout · Singapore Tourism Board · Coca-Cola · LBB · Art Fervour · SOCIAL
    Shaili Contractor
    02 / 03

    Shaili Contractor

    Content strategy, brand narrative and editorial systems. Moves teams off scattered, ad-hoc content and onto structured storytelling that compounds into recall.

    Has done it forHeinz · Google Pixel · Bajaj · General Mills · LBB · Headout
    Aakanksha Singh Devi
    03 / 03

    Aakanksha Singh Devi

    Brand narrative, voice and editorial positioning. Makes brands sound like themselves, consistently, at every stage of growth.

    Has done it forLBB · Headout · Cadbury's · Singapore Tourism Board · Columbia Asia

    You work with us directly.
    Not someone
    we've briefed.

    The work

    The stories we've shaped.

    Also worked with

    Brands we have worked with: Art Fervour, Singapore Tourism Board, Coca-Cola, Cadbury's, Heinz, Google Pixel, General Mills, Bajaj, Columbia Asia.

    Services

    How we work with you.

    ShapeThe story isn't clear yet. We find it, and build what carries it.

    • Market & category research
    • Product-market fit narrative
    • Go-to-market strategy
    • Brand voice & messaging document
    • Content strategy
    • Social starter kit

    ScaleThe story works. We run the channels that make it travel.

    • Multi-channel content
    • SEO/AEO content & strategy
    • Performance marketing
    • Social media marketing
    • Customer retention marketing
    • Content operations

    SharpenThe story has stopped landing. We find out why, and fix it.

    • Brand audit
    • Content audit
    • Repositioning
    • Digital PR
    • Brand partnerships
    • Brand retrospective

    Tell us your story.

    We're always up for a good one. Show us where it feels off, and we'll tell you what we see.