The Collective

    Meet the team.

    Strategists, writers, designers and growth marketers, working as one team. One shared belief: that the best brand work happens when strategy, content and craft move together.

    The Shapers

    Fatema Hanif
    Fatema Hanif

    I find the method in the madness. Then I build the system to keep it running.

    Brand strategy, content architecture, AI-powered workflows. 20 years of building the infrastructure that makes marketing actually work, now with AI at the center of it.

    Shaili Contractor
    Shaili Contractor

    I find the story. I build the strategy. I make it work.

    18 years of brand strategy, content strategy, and editorial leadership. I help brands understand what they're actually saying — and then build the systems, content, and narratives to say it better. Trained journalist. Instinctive editor. Your first call when the brief needs both rigour and a genuine point of view.

    Aakanksha Singh Devi
    Aakanksha Singh Devi

    I build how content works. Then I make it scale.

    Content strategy, editorial operations, and brand positioning. 17 years of experience across journalism, discovery platforms, travel, e-commerce, SEO, product content and building systems — from early ambiguity to product–market fit, and into sustained momentum across cities.

    The Specialists

    The collective that holds your story together.

    Ahalya Acharya
    Copy & storytelling

    Ahalya Acharya

    Every project, campaign, social post or video needs a story, and I love finding the words for each chapter, long or short. My favourite challenge is breaking down something complex, or ideas that seem unrelated, into a story worth remembering.

    Mohammed Raayed
    Growth & performance marketing

    Mohammed Raayed

    I’m a growth marketer with over ten years in performance marketing, go-to-market and customer acquisition, across D2C, SaaS, food-tech and consumer apps. I launch brands and products, build acquisition funnels, run paid media, and use data to improve performance across channels.

    Sreepathy Paliath
    Food writing & marketing operations

    Sreepathy Paliath

    I’m a marketer and lifestyle writer. I’ve led marketing for multi-brand F&B businesses, across campaigns, content, launches, partnerships and the operations behind them. My writing is about food, travel, culture and the experiences that bring people together.

    Smriti Krishna
    Brand & content design

    Smriti Krishna

    I design editorial and brand work, from magazines and reports to presentations and campaigns, and make content clear, engaging and visual.

    Priyanshi Bosamia
    Creative strategy & social media

    Priyanshi Bosamia

    I’m a creative strategist working across content, culture and storytelling, turning ideas into work that’s as interesting as it is good-looking. I believe good content starts with a strong idea and earns its place on the internet, even if it’s just to make someone laugh.