Kelly & Crew
We built the brand for an in-home pet-care service in Bangalore: the brand guide, the videos and the social media, written the way people who love their pets talk.
- Client
- Kelly & Crew, Bangalore
- Our role
- Brand guide, videos and social media
- When
- January to August 2026
The brief
Kelly & Crew looks after pets in their own homes while their owners are away: drop-in visits, feeding, walks and company, with no kennels and no boarding.
It needed to look and sound like one brand everywhere a pet owner would come across it.
The idea
An owner who is going away is handing over their house keys and their animal. We built the brand to sound like the person they would want to hand both to: warm, funny about animals, and exact about what happens on a visit.
What we did
Wrote the brand guide
How the brand looks and how it speaks, in one document the team can work from.
Set the look
Orange, cream and a warm brown, with a wavy edge that runs through every post, so a Kelly & Crew post is recognisable before anyone reads it.
Gave it a voice
Funny about pets and plain about the service. One post tells owners that going away shouldn’t feel like betrayal. Another reports that Bella has the zoomies. A service post says exactly what a cat visit covers: feed, water, clean litter, playtime.
Ran the social media
Recurring formats, so the feed never starts from a blank page: a favourite moment of the week, breed posts that owners tag each other in, and a plain post for each service.