Postcard Travel Club
We are the tastemakers for Postcard Travel Club. We decide what the club recommends in each city, write its city guides, and plan, curate and run the gatherings that bring its members together.
- Client
- Postcard Travel Club
- Our role
- Tastemakers: curation, editorial, events and community
- When
- April 2026 to now
The brief
Postcard Travel Club is a travel and lifestyle community for people who choose carefully where they eat, shop and stay. Its members expect the club to know a city better than they do.
Postcard trusts us with that judgement. As its tastemakers, we decide what is worth a member’s time in each city, and we bring the members together in person.
The city guides
We curate and write Postcard’s city guides, across India and in Hong Kong. Ten cities so far: Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Jaipur, Goa, Pondicherry, Mysore and Hong Kong.
Each guide is built around places a visitor would not find easily and that are not widely known. We look for those places, choose which ones belong in the guide, and verify the details before a member reads them.
We keep the guides updated as each city changes, and we cover what is happening in the city as well as where to go.
The gatherings and the community
We plan, curate and run Postcard’s gatherings for the members of the club. That begins with deciding what each gathering should be: where it is held, what it is built around and how it unfolds. Then we run it on the day.
We also host the community. We welcome members at the gatherings and keep the club close to them between one gathering and the next.